The Flywheel and the Doom Loop...what do they have to do with building a great company? Everything! Companies that use a Flywheel pattern, know that there is no one single action that is THE thing that made the company breakthrough. They know that it is all the actions (getting the right people on the right right bus, following your Hedgehog concept, maintaining a culture of discipline, etc.) that get their flywheel moving towards a breakthrough. The Doom Loop is just the opposite, one would not be concerned with the build up, or all of the beginning actions, and go straight to the breakthrough.
When I read this chapter, I think of all of the "overnight sensations" that are reported about, and wonder what was their path to get there? Are they pushing a Flywheel or on a Doom Loop? It is mentioned in the book that most good-to-great companies, are not interested in the dramatic, flashy events that demonstrate change, but it is something more organic that they seek. If change is going to happen and is needed, then it will happen naturally.
No comments:
Post a Comment