When I started reading this chapter, I went into it thinking that I already knew how it was going to play out. "A hedgehog is someone who comes through and barrels his way through life, no games, no tricks - they just get down and dirty", this is what I said as I read the title. I guess the concept is about getting down and dirty, but it is the "before" we get down and dirty part that struck me.
The Hedgehog Concept is a clear, simple concept that flows from understanding where the following three questions overlap (or each one represents a circle and where the circles overlap)
1) What can you be the best in the world at? (and what you cannot be the best at)
2) What drives your economic engine?
3) What are you deeply passionate about? (you are not looking to cultivate passion, you want to discover what makes you passionate!)
When I reflect on this chapter, I think of chapter four, where they talk about confronting the brutal facts. In order for you understand what you are the best at and what you cannot be the best at, you have to be honest with yourself. Even if it is the core of your business, maybe that is not what you are the best at. Maybe that is not bringing in the most profit. This where you have find what you are best at, make sure that it is making you the most profit, and also keeping the genuine passion in play. Then this is where my "hedgehog concept"comes in...confront the brutal facts and get down and dirty in the work.
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